Just spit-balling here, but if I wanted to reach both newcomers
and experts, I would consider:
1. Focus on
ease of use to appeal to the masses.... A
Video Gallery link on the front page with links to videos of the machine in action. (Show the initial purge, and the start of a print, links to all the videos of the setup process. The more you show the very basic stuff, the more likely you'll sell machines to those getting their feet wet.)
2. A
M2 Prints Showcase link showing the things people have made with it. Break it up into sections.....
Beginners/
Intermediate/
Advanced. Or
Easy/
Challenging/
Expert. Put some of my stuff in the Beginner's section and some of Peckish's stuff in the Advanced section and have folks put their stuff into whatever section they feel it belongs in. For more difficult to work with filaments, folks can put it in the Challenging section, and then that gives people thinking about getting into the 3D printing the idea that it doesn't just spit out voronoi at a whim, but that it can do it if needed. The more pictures people see, the more excited they will get, but they won't be scared off if there is a Beginner section. And some of the stuff that is very easy to print looks pretty cool. I don't know....you'd need to get permission from all of the people who have posted on the forum to showcase their stuff.
3. Make a step-by-step setup/getting started with 3D printing graphic with cartoon characters if possible. Link to it with a "The Story of 3D Printing" or "How we Do it" graphic on the front page. (Kind of like a highly simplified Beginner's Guide in pictures)
4. Brag a little - "Awards Graphic" link - to a page with links to articles and reviews of the M2. (More reviews.)
(Pics of Rick with the pres. for sure.)
5. Cleaned up links in the Store section - very important. People generally don't want to have to spend more than a minute or so searching for what they need. (Lose the drop down menus in the store.) Have individual picture links, with the Price or Temporarily Out of Stock. (Drop down options for different nozzle sizes are okay.) All Categories on one page - M2s, Nozzles, Plates, Parts, Filament, Etc.
6. Huge honking picture of the Rev.E with
all the improvements it brings in a write-up for the front page. Make an Announcement! It's the new
Rev E!!!!! (Folks have to know it's
not the same machine - they need to get
excited.)
7. Main graphic......Pristine pictures of the Dual and the Single side by side, so folks now know that M2 comes as a dual. (Shoot it against a nice background, outside, tropical background, swimming pool, monster truck rally, party with cool people exclaiming over printed swizzle sticks in the background....) White background shots inspire no excitement. Smaller graphics against white are fine for viewing details on the machine, but you want to pump up the adrenaline factor, and make folks picture themselves "there".
Time for lunch.